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- Calming green design
- Soft and sustainable
- Colourful emotional range
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- Fun silly companion
- Soft and sustainable
- Colourful emotional design
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- Bright orange design
- Soft and sustainable
- Colour-coded emotions
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- Soft cuddly plush
- Compact travel size
- Joyful positive design
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- Soft huggable plush
- Compact travel-friendly size
- Heart-themed love details
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- Calming Nervous Bear design
- Soft, cuddly, and sustainable
- Made from recycled materials
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- Comforting Sad Bear design
- Soft, cuddly, and sustainable
- Made from recycled materials
Our soft toys collection brings together cuddly companions that children love to hug, carry and make into storytelling friends. These toys are created with soft fabrics, safe finishes and friendly designs that encourage imaginative play and emotional comfort. Whether your child is seeking a bedtime buddy, a travel-friend for the car or simply something to snuggle alongside them, this range offers reliable choices suitable from early years upward. Studies show that soft toys support emotional development and comfort through changes and transitions in a child’s life.
These toys also stand up to everyday family life: they handle hugs, gentle washing and sibling play, meaning they keep up with your little one’s daily rhythm. Browse the full collection to find a soft toy that fits your child’s personality, matches their space and becomes a trusted friend in their world. Choose one today and bring home a cuddle-worthy friend that supports creativity, comfort and joyful play.
- 7 inch HD display
- Smart Wi-Fi connectivity
- Pan and tilt camera control
- HD colour screen
- Remote smartphone access
- Two-way talk
- 1080p HD display
- 360-degree viewing
- Two-way talk
- Secure pushchair connection
- Easy lever release
- Twins ready solution
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- Safe secure design
- Comfort-focused construction
- Includes comfy mattress
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- Superior quality materials
- Extra timber reinforcement
- Luxury curved finish
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- Handmade sturdy velvet frame
- Smooth safe rounded edges
- Optional ottoman storage upgrade
